- Help every individual person who comes through our doors feel truly cared for, valued and respected.
- Protect medical cannabis patients by providing a safe and affordable alternative to the dangerous circumstances of the illegal drug market.
- Honor the trust provided by our fellow citizens by faithfully and rigorously observing and enforcing the laws of the progressive, visionary city of Oakland, and the great state of California.
- Protect the safety, tranquility and cleanliness of our immediate neighborhood.
- Create an extraordinary environment of medical care, honesty and friendliness.
- Encourage engagement of the mind-body-soul nexus in the healing process.